The show will feature two days of keynote speakers, brand case studies, an exhibition hall, workshops and Q&A debates. The event should also prove to be a valuable networking opportunity for social media gurus. A centralised bar area will provide a more laid back meeting place for visitors to the exhibition.
The SMWF is located on the ground floor of the Olympia and will feature free exhibitions and several professional keynote speakers. Topics will include integrating social media into your company’s marketing plan, how to use social media to build a brand, B2B social media and influencing shoppers through social media.
The exhibition will also feature advice on using social media platforms such as Facebook, Twitter and LinkedIn to increase your company’s presence online. It will include advice on location based marketing and how it can benefit your company as well.
The socialisation of the internet will be a key focus of the event and there will also be a look into the new buzz word ‘social search’. Delivering successful PR campaigns through the medium of social media will be covered too.
Additionally, there will be exhibitions and talks discussing formats and technologies such as smartphones, iPads, laptops and Blackberry devices and how they are used to access social media.
The show will be running from the 29-30 March.