According to Apple there is an average of 200 apps downloaded a second. This means that the app store is constantly having to evolve to meet new customer’s needs and expectations. Recently the Apple Store in San Francisco showcased some promising up and coming apps including a select few that still haven’t been released to the public.
First up we have Real Racing 2 HD. This app utilises Apple’s mirroring technology that allows users to connect their Apple device to a TV. After downloading the app users connect to the TV and use their iPhone, iPad or iPod as a steering wheel. The app has been developed by Firemint, an Australian game manufacturer that follows the Apple ethos of a ‘post PC era’.
“The inspiration for this is trying to provide that authentic racing experience and all the excitement that comes with it,” commented Rob Murray of Firemint.
Fooducate is a new app that simplifies the consumers search for healthier food. Users simply point their Apple device towards the food product’s bar code and it will tell them how healthy it is. The app can even indicate how much sugar is in one meal.
Lastly, there was a new interactive book app called ‘The Fantastic Flying Books of Mr. Morris Lessmore’. This is part of a new breed of books available on portable devices that involves the reader becoming more involved through the use of visual and audio supplements.




