New rules introduced by Apple has meant that from 30 June onwards publishers have had to hand over 30% of the price of any sales from apps to Apple.
Amazon responded in July by adding a ‘Kindle Store’ link within its own app to keep its profit margin on the e-books it sells.
This still allows Kindle users to buy e-books however to do this, they have to leave the application and head to the Kindle Store via the web browser on the iPad or the iPhone.
Users are still confused by the change with the majority of them apportioning most of the blame at the door of Apple.
On the iTunes content page users made their feelings clear about the situation with Salwinder summing up the situation.
“They forced Kindle and other reading apps to remove any direct links to their own stores – Apple claimed this was a breach of terms and conditions.
“In reality Apple didn’t like the competition and so has hamstrung apps like Kindle. Shameful from Apple,” the user added.
Apple are competing with Amazon through their iBooks app which allows users to make purchases from their own app. The rule change has meant that the other firms such as Barnes & Noble, Kobo and Google to implement their own changes.
No-one was available for comment form Apple who have softened their original stance when the announcement was made in February by allowing publishers to charge more for app content than on their own website.